Businesses increasingly jumping on the mobile app development bandwagon by looking at the number of apps that are continuously augmenting. Presently, there are 8.93 million apps on the Apple and Google Play store, which is 3 million more than in 2022. The significant growth gears up the businesses but they are unaware of the other reality of the mobile app development world.

Google play store removed 1.43 million apps in 2022 and Apple app store removed 1.73 million apps. There are a lot of reasons behind banning these apps such as poor quality, carbon copy, poor performance, and more. The thing that is no different from the users’ side is that 49% of apps are uninstalled by the users within 30 days of download and of those, 49% of apps are deleted within 24 hours of their downloads.

This is bad news. And upsetting as well… However, at the same time, it raises a question- what was missing in the app that makes the users uninstall it? It’s identified after rigorous testing that a couple of mistakes made during mobile app development make the app fail. Top mobile app developers ensure that these mistakes won’t occur at any cost for a successful launch.

Here are 20 mobile app development mistakes that mobile app developers suggest to not make for mitigating the possibility of failure due to unfortunate uninstallation.

20 mobile app development mistakes to not make at any cost in 2023

Presently, users have zero tolerance for mistakes which leads to frequent app uninstallation. Businesses should consider to avoid such mistakes while developing their mobile app.

Ignoring Market Research

The sea of apps has made it difficult to predict the unmet needs of the target users and the market void. That’s where research plays a vital role. Failing to research the target audience, competitors, and market trends can result in an app that doesn’t meet user needs or struggles to stand out in a crowded marketplace.

Skipping Wireframing and Prototyping

Certainly, early birds get early perks, but it becomes disastrous when businesses rush into development without creating wireframes and prototypes. It leads to misunderstandings and costly revisions later. Wireframes help visualize the app’s structure, and prototypes allow testing of interactions.

Overlooking Performance Optimization

Tech-savvy users take no time in moving to competitors when the mobile app takes more than 2-3 seconds to load. Neglecting to optimize mobile app performance can lead to slow load times, crashes, and frustrated users. Businesses should look for performance optimization that includes efficient code, image compression, and server optimization.

Neglecting User Experience (UX) Design

Even before browsing the app’s functionality, the users get a feel of the app through the UI/UX design of the app. Focusing solely on functionality and ignoring user experience can result in an app that’s difficult to navigate, confusing, or unattractive. So, avoid this mistake.

Disregarding Platform Guidelines

Each mobile platform such as iOS and Android has specific design and functionality guidelines that needs to be followed mandatorily. Ignoring these platform guidelines can result in inconsistent user experiences across different platforms and it leads to app rejections.

Inadequate Testing

Skipping comprehensive testing such as functional testing, usability testing, security testing, and design testing can lead to bugs, crashes, and data leaks. It ultimately harms user trust, business reputation, and user retention. So, businesses should not make such mistakes and must ensure that the app is thoroughly tested before launch.

Not Considering Offline Functionality

The network conditions are not good across the globe. There are some locations where little to no network is available which makes it essential to enable offline functionality. Not planning for offline functionality can result in a poor user experience when users have limited or no internet access.

Poor Onboarding Process

Just like the window display of the offline stores, the mobile app’s splash screen and onboarding play the same role in making the users browse and use the app. If the onboarding process is confusing or overwhelming, users might abandon the app before they understand its value, leading to poor retention rates.

Security Oversights

When your app is collecting users’ data or financial information, it’s necessary to safeguard the data. Neglecting to implement proper security measures can lead to data breaches and expose sensitive user information, damaging your app’s reputation.

Not considering feedback

The app users are the best real-life testers of the application that speaks the truth about your mobile app from every angle. Disregarding user feedback can prevent you from addressing important issues and improving the app over time.

Lack of Regular Updates

Keeping up-to-date with evolving users’ preferences, advancing technology, and market conditions is important to keep the app thriving in the market. It’s all covered under app updates. Failing to provide regular updates can result in compatibility issues with newer OS versions and a lack of new features, causing user dissatisfaction.

Monetization Strategy Failure

Most of the apps are built and launched to earn money in the long run. Not having a clear and well-thought-out monetization strategy can lead to poor revenue generation and financial sustainability.

Cross-Device Compatibility

In the digital universe, users are using the app through multiple devices of distinct screen sizes and expect to get the same experience everywhere. Developing a mobile app that doesn’t work well across different devices and screen sizes can result in a fragmented user experience and possibly, uninstallation.

Incomplete Documentation

Documentation helps business stakeholders and developers stay on the same page regarding the app’s requirements; both functionally and technically. Even, when the team members change, it’s easy for other developers to easily work on the new project in between. Neglecting proper documentation can make it difficult for other developers to understand and work on the app’s codebase.

Excessive App Permissions

Several fields in the forms and notifications for numerous permissions annoy the users. Even after that if a business app requests unnecessary permissions, it scares away potential users who are concerned about their privacy.

Not Optimizing for Battery Life

Some apps have functionalities that keep on working in the background even if the app is not used by the users. Developing such an app that drains the user’s device battery quickly leads to negative reviews and uninstalls. The app should specify which functionalities keep on working in the background and ask users to enable the permission.

Ignoring Analytics

Making the app user-centric from beginning to end is essential to make it align with user expectations. Here, the analytics tool helps a ton. Not integrating analytics tools can prevent businesses from understanding user behavior and making data-driven improvements.

Poor Marketing Strategy

The app gets lost in the sea of apps if it’s not marketed and bring it into the notice of target users. Neglecting app marketing can result in low visibility, fewer downloads, and overall failure to reach your target audience.

Rushed Release without Beta Testing

Launching the app without proper beta testing can lead to major issues being discovered by users, damaging your business and mobile app’s reputation.

Ignoring Legal and Regulatory Considerations

Not complying with legal requirements (like GDPR, HIPPA, and others) and app store guidelines can lead to removal from app stores or legal troubles.


Mobile app development is a complex process that involves numerous stages and decisions. The mobile app development determines everything from start to end optimally. Making mistakes during the app development process can lead to a less-than-optimal user experience, negative reviews, and potentially even failure of the app. Avoid these 20 mobile app development mistakes for creating a successful and user-friendly app. Conduct thorough research, planning, and testing, and stay committed to delivering a high-quality user experience that is essential to avoid these pitfalls.

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