Artificial intelligence (AI) has become a game-changer in many industries, and finance is no exception. In fact, AI is transforming the world of fintech, providing financial institutions with new ways to enhance customer experiences, streamline processes, and manage risks. AI-powered solutions are being used in various aspects of fintech today. 

However, while the benefits of using AI in fintech are clear, some challenges must be addressed. In this blog post, we will explore the benefits and challenges of using AI in fintech, along with some real-world examples to illustrate its impact on the industry.

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AI taking on Fintech

Benefits of using AI in Fintech

Before we begin, here’s some statistical data on the main incentives for fintech companies to use artificial intelligence, as per the Cambridge Centre for Alternative Finance.

Enhancing Customer Experience: AI-powered chatbots and virtual assistants are quickly becoming the go-to solution for providing 24/7 customer support. In fact, 80% of banking customers are willing to use AI-powered chatbots and virtual assistants to get personalized banking services, according to a survey by Accenture. With the ability to quickly answer frequently asked questions and provide personalized recommendations based on a customer’s financial history, chatbots are helping financial institutions enhance their customer experience.

Streamlining Processes: AI can automate many manual processes in finance, such as data entry, underwriting, and fraud detection, saving financial institutions both time and money. Goldman Sachs recently reported saving 35,000 hours of manual work by using AI in their trading division. By automating these time-consuming tasks, financial institutions can free up resources and focus on providing more value to their customers.

Managing Risks: AI can analyze large amounts of data to identify potential risks and fraud. For example, JPMorgan Chase has implemented a fraud detection system that uses AI to analyze customer behavior and transaction history in real-time, reducing fraud losses by 75%. By analyzing customer behavior and transaction history, AI-powered solutions can detect and prevent fraud in real time, thereby managing risks.

Personalized Offerings: AI can analyze customer data to provide personalized product recommendations and offers. This can help financial institutions create targeted marketing campaigns and increase customer engagement. Personalized recommendations based on a customer’s financial history can also help financial institutions deepen their relationship with their customers, leading to increased customer loyalty.

Cost Reduction: By automating many manual processes, financial institutions can reduce their operational costs significantly. For example, HSBC recently implemented AI-powered solutions to analyze customer data and identify areas where they can reduce operational costs. This helped them save $600 million in operating expenses. By reducing operational costs, financial institutions can pass on the benefits to their customers in the form of reduced fees and better interest rates.

How is AI used in Fintech? Top 5 Use Cases

AI is changing the game in the financial industry, providing numerous benefits to both financial institutions and customers. Here are five top use cases where AI is making a difference in fintech:

Chatbots as Digital Financial Advisors: Imagine having a financial advisor available to you 24/7. That’s exactly what AI-powered chatbots are providing. They use customer data, financial history, and investment goals to offer personalized recommendations and advice. Bank of America’s virtual assistant, Erica, is a great example of this, offering tailored advice and investment opportunities to customers.

Credit History Assessment: AI algorithms are helping lenders determine credit scores and risk levels by analyzing payment history, credit utilization, and credit inquiries. Credit Karma uses AI to provide personalized credit score recommendations and monitoring services to customers, making it one of the leading providers of free credit score monitoring services.

Explore about Top Trends in Fintech

Risk Score Profiling: By analyzing market data, customer data, and transaction history, AI algorithms can identify potential risks and provide risk score profiles. FICO is using AI to analyze credit histories and provide personalized risk score profiles to lenders, enabling them to make informed decisions about loan approvals and risk management.

Financial Trends Prediction: AI algorithms can analyze market trends, economic indicators, and customer behavior to predict future financial trends and make informed investment decisions. Wealthfront is using AI to analyze market trends and make investment decisions for customers, resulting in increased efficiency and better returns.

Fraud Detection: AI algorithms are helping financial institutions detect and prevent fraud in real-time by analyzing large amounts of data to detect patterns of fraudulent activity. Mastercard and PayPal are among the financial institutions using AI-powered algorithms to detect fraudulent transactions and reduce fraud losses.

Fraud Detection

At Deqode, we’ve worked on integrating AI for leading fintech clients such as PumaPay, Ethos Voyager, SGPay, and others to help them enhance customer experience and reduce costs. The benefits of AI in fintech are undeniable, and it’s exciting to see how it will continue to revolutionize the financial industry in the years to come.

Challenges of using AI in Fintech

While the benefits of using AI in fintech are clear, there are also several challenges that financial institutions must consider. Let’s take a closer look:

Data Quality and Availability: When implementing AI, financial institutions often struggle with data quality and availability issues, as AI algorithms require large amounts of high-quality data to function accurately. To ensure that AI-powered solutions are accurate and effective, financial institutions must make sure that their data is up-to-date, accurate, and consistent across different systems.

Privacy and Security: Financial data is sensitive, and financial institutions must protect it from cyber threats. As such, AI-powered solutions must comply with data protection regulations, such as GDPR and CCPA, to ensure that customer data is secure and protected from breaches.

Bias and Fairness: AI algorithms can be biased based on the data they are trained on. This can result in discriminatory outcomes, such as offering loans to certain demographics over others. Financial institutions must ensure that their AI solutions are fair and unbiased by regularly monitoring and testing algorithms for bias.

Ethical Issues: AI-powered solutions can make decisions without human intervention, raising ethical concerns. These concerns can include the use of personal data, the potential for discrimination, and the lack of human oversight. To address these concerns, financial institutions must ensure that their AI solutions are transparent, explainable, and accountable.

Regulation: AI in finance is a relatively new idea, and regulations are still evolving. Financial institutions must comply with existing regulations, such as AML and KYC, while navigating new regulations that may be introduced. The use of AI in finance is subject to various regulations, such as GDPR, CCPA, AML, and KYC. Financial institutions must stay up-to-date with these regulations while navigating new ones that may be introduced.


In a nutshell, the benefits of using AI in fintech are vast and promising. AI-powered solutions have the potential to enhance customer experiences, streamline processes, manage risks, and provide personalized offerings. However, financial institutions must also be aware of the challenges that come with implementing AI in fintech, such as data quality and availability, privacy and security concerns, bias and fairness issues, ethical considerations, and evolving regulations.

By understanding both the benefits and challenges of using AI in fintech, financial institutions can make informed decisions on how to leverage AI to improve their operations and services. As AI continues to evolve and become more accessible, it will undoubtedly play a crucial role in shaping the future of fintech.

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